Media Contacts:
For DestinationRx, Inc:
Russell Lamontagne
212-255-5340 or russell@corinthgroup.com
DestinationRx LaunchesDrug Trends Today Blog
Valuable resource for media tracks pricing trends, offers expert insight into health plan and pharmacy markets
LOS ANGELES, CA and CHICAGO, IL, July 18, 2008 – DestinationRx today announced the launch of its new blog site, www.drugtrendstoday.com, which will serve as a vehicle for sharing data and trends related to the prescription drug industry. As a leader in drug comparison and purchasing technology, DestinationRx is in a unique position to provide readers with valuable and relevant information on the ever-changing drug market.
Drug Trends Today will feature recurring data “snapshots” illustrating drug and pricing trends in graph or chart format. These regular features will be refreshed on a weekly rotation and include Top Ten Searched Drugs with the DestinationRx price comparison tool; Drug Class of the Month, which will compare pricing among multiple brand and generic drugs in a single class; the DRx Challenge, which takes one drug and illustrates multiple avenues to cost savings; and an ongoing Drug Price Tracking feature that will compare pricing, and changes in pricing, for the most popular hypertension medications over the long term.
In addition, DestinationRx will provide regular expert commentary on industry news and trends, covering topics ranging from drug pricing, transparency and the retail pharmacy market to Medicare and health plan selection and management.
“Many people do not understand the dynamic nature of the prescription drug market,” said Toby Rogers, Executive Vice President for DestinationRx. “Growing transparency and consumerism have created the need for more information consumers, employers and health plans can use to optimize their healthcare dollars. With Drug Trends Today, we hope to create a forum for sharing information and ideas that drive the new prescription drug market.”
Recent blog entries include, “Short and Long Term Impact of Part D on Drug Consumerism,” “Gassing Up for the Road to Drug-Pricing Transparency,” “Report Card: Medicare Part D Program,” “The Low Cost of Prescription Drugs?,” and “Brand Versus Generic: The Importance of Transparency in a Consumer Society.”
About DestinationRx
For almost a decade, DestinationRx has been a leader in drug comparison and purchasing technology. Through DestinationRx Drug Compare, the company supplies commercial plan providers such as pharmacy benefits managers (PBMs), large health plans and Fortune 100 employers with the resources to create fully integrated and comprehensive decision-support capabilities for their members. DestinationRx Medicare Individual and Group Plan Compare technology also supports government agencies such as Centers for Medicare and Medicaid Services (CMS) and major advocacy organizations. Additionally, the company is a leading consumer resource, providing education, price comparisons, and purchasing options for a variety of prescription drug and other healthcare transactions. For more information, visit: www.destinationrx.com.